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By Design’s 3D virtual home tours

Virtual reality goggles

Better Homes and Gardens Real Estate By Design now offers a fresh, new approach to viewing homes for sale in Winter Haven, Auburndale, Lake Wales, and other communities in Central Florida. The full service brokerage pairs the cutting-edge Oculus Rift VR headset with 3D media software from Matterport, creating a one-of-a-kind virtual home viewing experience that’s close to real life.

The use of VR technology is slowly gaining traction as a game changer in the real estate market. Better Homes and Gardens Real Estate By Design is one of the first real estate companies in the region to offer immersive high-resolution 3D virtual reality tours through the use of software and equipment typically used for gaming.

VR can transport you to homes in an instant

VR tours allow users to “walk through” a virtual 3D version of a property. Similar to an actual open house tour, users can explore a home’s interiors, look at each room, look out the windows, and even stand outside to view the home from the lawn – even if you’re hundreds of miles away, sitting in your own living room.

Through the use of VR headsets, viewers can move their heads freely to look at any part of the room. On-screen buttons and prompts make it possible to “walk” towards other rooms, turn around to go back, or instantly select which room to visit next.

VR’s advantage over traditional home staging photography

Better Homes and Gardens Real Estate By Design tapped 3D media solutions provided by Matterport, one of the leading immersive media technology companies today. Instead of 360-degree panoramic tours that only seem like they’re in 3D, Matterport offers 3D Showcase, an immersive experience designed to bring listings to life.

With 3D Showcase, home buyers get an accurate view of a property. Matterport makes use of software which maps high-resolution imagery using a wire mesh, providing a highly precise 3D model with accurate measurements. Once complete, a model displayed through 3D Showcase becomes a lifelike representation of the actual environment. Unlike traditional photos however, the models do not mislead viewers with inaccurate wide angle shots or distorted dimensions, giving you an excellent look at the home’s condition or how big the rooms are and what it feels to actually stand inside them.

Matterport’s 3D Showcase technology is especially useful for out-of-town buyers or anyone searching for a home, as it is easier and more convenient.

VR technology’s impact on the real estate industry

The use of this cutting-edge technology breaks down boundaries, and is changing the way properties are marketed. With virtual tours, buyers can now save plenty of time, as they can search for – and look inside – available homes, without needing to travel great distances or attending several open homes.

This type of technology gives buyers the ability to see what it’s like to walk through homes first, before deciding to visit it itself. It’s a huge help for home sellers as well, as potential buyers that visit the actual home in person are often already serious about making an offer, after they’ve experienced the home through a VR tour.

Want to experience Better Homes and Gardens Real Estate By Design’ VR tours for yourself? Take a look at some of our available listings and click on “virtual tour” from one of the options underneath each listing.

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